Network Marketing uses "leverage". J. Paul Getty said "I'd rather have 1% of the effort of 100 men vs. 100% of my own effort". Your downline can be hundreds or thousands helping you – that is leveraging people - just like any CEO and corporation. This site is intended as a TOOL of leverage... a teaching tool so that you don't have to do it all yourself. This site is not company specific - these are tips for any juice based MLM.